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Our story

We think booking your
next ritual should feel effortless.

Belveza began with a simple frustration: the best salons and spas were still taking bookings by phone, and clients were spending their lunch breaks on hold. We're building the calm, beautiful layer between the two.

2021
Founded in London
25K+
Partner studios
40
Countries
12M
Happy clients
What we believe

A few quiet principles

Time is the luxury

Every feature we ship is judged by one question: does it give people back their time? If not, it doesn't make the cut.

Studios come first

Fair fees, your data stays yours, and software your whole team actually enjoys. When studios thrive, clients do too.

Calm by design

Beauty is a moment of care. The tools around it should feel just as considered - never loud, never cluttered.

The people

Made by a small, obsessive team

Nadia Cole
Co-founder, CEO
Theo Marsh
Co-founder, CTO
Priya Anand
Head of Design
Marco Reyes
Head of Partnerships

Come build the calm with us

Whether you're booking your next appointment or growing your studio, there's a place for you here.

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